Radeon Adrenalin product spot was amazing playground for enthusiastic team. The main idea was to introduce Radeon Adrenalin core technologies in an inspiring and conspicuous way.
We saw it as a superb energy and reach color impact. As a power and the mastery driven by x-particles and ferrofluids magic, that came after the great and joyful time was spent on experiment.
Procedural animation had been used to express the nature of product generation and development. Strong visual identity complete with handsome text graphics and stylish tiny lines, and each shot 32 bit compositing captures the adorable overall look in 4K.
RadeonTM Software is where visible and invisible have been woven together to empower gamers and enrich the visual experience.
Credits:
Animation Coordinator: Ivana Zebic
Art direction, Animation, Compositing: Marko Katanic
Vfx supervisor: Ivan Pribicevic
Vfx coordinator: Ada Sokolovic
Radeon Adrenalin
Radeon Adrenalin
